Prepared for Cynthia Tripp · GrowthTripp Inc.

A gentler way to keep GrowthTripp moving

Samples for the Virtual Assistant – Operations & Marketing role: a one-minute video, a newsletter and a month of LinkedIn posts. Each one tackles two problems that quietly slow a small nonprofit down.

These are previews made only for this application. Full captions, the full newsletter and the full-size video are shared once you're on board.

The two problems

Where time and money slip away

Grant deadlines slip through the cracks

Opportunities get found, then lost, because dates and requirements live in different inboxes and notes.

The fix: one tracker for every funder, reminders at 30, 14 and 7 days, and a ready grant kit so no application starts from zero.

Promotion feels wrong for grief work

Selling Peace Cards or classes can feel pushy, so the posts go quiet and people never hear about the work.

The fix: every post gives something first. Your five stages, Release, Reflect, Process, Grow and Flourish, become the content plan.

Sample 1 · Short-form video · 60 seconds

Two quiet leaks, in one minute

Faceless, text on screen, painted in the warm colors of your own watercolors. Made for Reels, Facebook and LinkedIn, with an AI voice-over added in the final cut.

  1. Names both problems in plain words
  2. Shows the grant tracker and the 30, 14 and 7 day reminders
  3. Shows the give-first content rhythm
  4. Ends on your own method
Sample 2 · Newsletter

A Substack-style issue, written to you

GrowthTripp · Sample issueNovember 2026

Two quiet leaks, and a gentle way to close them

Dear Cynthia,

Your work asks people to slow down and feel. The work behind it can't afford to slow down: grant dates, partner follow-ups, posts, orders, board papers.

This issue looks at two leaks that cost small nonprofits money and momentum, and how each one closes with a simple system that runs every week.

Leak 1: Grant deadlines slip through the cracks

It usually goes like this. A promising grant turns up in a newsletter or an email. It gets starred. Then a busy month happens, and the deadline passes before anyone opens the guidelines again.

Rest of the issue shared once you're on board
Also inside
  • Leak 2: Promotion that feels wrong for grief work
  • Three small fixes on cynthiatripp.com
  • Your first 30 days, if we work together
Sample 3 · A month of content · LinkedIn, twice a week

November, planned around your calendar

Eight posts timed around your New Moon Circle on November 9, Thanksgiving week and the Art in the Barn market on December 5. Each post gives first. Asks stay soft. Once the rhythm holds on LinkedIn, the same ideas expand to Instagram and Facebook as Reels and carousels built from your paintings.

DatePostStageType
Tue, Nov 3Why Peace Cards existRelease & ReflectGive
Thu, Nov 5How it works, in four cardsProcess & ClarifySoft ask
Tue, Nov 10A 2-minute color practiceRelease & ReflectGive
Thu, Nov 12Grief comes to workProcess & ClarifyAsk
Tue, Nov 17The empty chairGrowGive
Thu, Nov 19Partners who walk with griefGrowAsk
Tue, Nov 24Gratitude and grief at one tableFlourishGive
Wed, Nov 25A gift for someone grievingFlourishAsk
A warm orange and gold watercolor wash with the words: How can healing feel more humane? Peace Cards for Humanity, by Cynthia Tripp.
Tue, Nov 3Give
Release & Reflect
I lost my father when I was 17. Two years of talk therapy taught me one thing: It helped. It was also heavy, slow and hard to keep up. That stayed with me for a long time. And it shaped one question: How can healing feel more humane, and less like a test? My answer became Peace Cards for Humanity™. You start with color, sound, scent and simple symbols of forgiveness. Words can come later. If you support people through loss, at work, in care or at home, what helps them take the first step? #grief #griefsupport #arttherapy #healing
Four watercolor cards in blue, orange, pink and yellow, numbered 1 to 4, with the line: You don't need the right words to begin.
Thu, Nov 5Soft ask
Process & Clarify
You don't need the right words to begin. You need four cards and some color: 1. Pick 4 Peace Cards, at random or on purpose. 2. Let the color, sound, scent or symbol guide you. 3. Paint or draw with what's close. Watercolor, colored pencils, anything. 4. Keep what you make. Frame it, share it, or let it go. The picture doesn't have to look like anything. It's a record of how you felt that day. Want to slow down with others this month? New Moon Circle: Cultivating Abundance Monday, November 9 · 4 to 6pm Details on the schedule at cynthiatripp.com #grief #creativehealing #watercolor #newmoon
A single square of deep blue watercolor on cream paper with the word today beside it, and the line: What color is today?
Tue, Nov 10Give
Release & Reflect

No words today? That's okay.
Pick one color instead:

Full caption shared once you're on board
A grey-blue watercolor panel beside three short lines: the quiet desk, the short reply, the skipped meeting. Below: Grief comes to work too.
Thu, Nov 12Ask
Process & Clarify

Grief doesn't stay home.
It comes to work on Monday:

Full caption shared once you're on board
A soft orange watercolor chair with a small painted leaf on the seat, and the words: Leave room for them this season.
Tue, Nov 17Give
Grow

The holidays have an empty chair this year.
Here's one gentle way to honor it:

Full caption shared once you're on board
Four small watercolor tiles labeled care, counsel, comfort and community, with the line: Partners who walk with people through grief.
Thu, Nov 19Ask
Grow

Do you hand clients a pamphlet after a loss?
There may be a gentler first step:

Full caption shared once you're on board
Two overlapping watercolor circles in warm gold and soft blue, with the words: Gratitude and grief can share a table.
Tue, Nov 24Give
Flourish

Gratitude and grief can sit at the same table.
This Thursday, let both have a seat:

Full caption shared once you're on board
A watercolor gift box in pink and orange with a tag that reads no rush, and the line: A gift for someone who is grieving.
Wed, Nov 25Ask
Flourish

The hardest gift to choose is for someone in grief.
Here's one that gives them a place to start:

Full caption shared once you're on board
Why LinkedIn

Why GrowthTripp belongs on LinkedIn

Your Instagram speaks to art lovers. LinkedIn reaches the people who fund, book and partner: donors, HR leaders, hospices, counselors and event planners. Your story already fits the platform: 25 years in brand development, mentorship under Rudolf Arnheim, product designs in the Museum of Contemporary Art Chicago collection, and a speaking offer for corporate and academic events.

239M

people in the United States have a LinkedIn profile, out of more than 1 billion members worldwide.

Buffer, citing LinkedIn · July 2025
42%

of US donors active on LinkedIn use it to research companies and organizations. A third of them give every month.

LinkedIn and Classy, Donor Engagement Report · survey of 1,000 US donors · Nov 2022
65%

of US workers who lost a loved one got no support from their employer beyond time off. 47% said their work suffered.

Homethrive, Workforce Impact of Loss and Bereavement Survey · 1,000 US full-time workers · Dec 2025
6.5%

average engagement rate on LinkedIn in 2025, the highest of the major social platforms Buffer measured.

Buffer data · 2025

The grief-at-work gap is the opening. Managers want to help and don't know how, and LinkedIn is where they look. That is where custom GrowthTripp workshops for teams get found.

The plan, in three steps

  1. Week 1: your personal profile set up: headline, About section built on your story and method, featured links to Peace Cards and workshops.
  2. Week 2: a GrowthTripp Inc. company page, linked to your profile, so funders and partners can check the nonprofit.
  3. Weeks 3 and 4: the November series goes live twice a week, and Giving Tuesday on December 1, 2026 gets its own donor post.
Bonus · Found on cynthiatripp.com

Three small fixes worth making now

Your newsletter sign-up isn't saving emails

The sign-up form on your homepage and workshops page shows a setup note: it needs a storage option. Anyone who signs up there may not be added to your list. It's a quick fix in Squarespace, and it protects every newsletter you'll send.

Fix 2

Shared once you're on board

Fix 3

Shared once you're on board